Infinix partners with Free Fire to encourage Esports in Pakistan

Infinix, a leading smartphones brand has partnered with ‘Free Fire’ – a globally popular digital gaming platform. This resourceful collaboration will promote Esports among the Pakistani youth, as the youngsters around the world are passionately engaging in this thrilling new entertainment activity. Esports is now creating great socio-economic opportunities for people all over the world as smartphones and digital infotainment are becoming more mainstream in our lifestyles.

Together the two highly innovative enterprises – Infinix and ‘Free Fire’ will be orchestrating Season-2 of Pakistan’s biggest Esports tournament – ‘Free Fire Pakistan League’ (FFPL). A prize pool of 10 million Rupees is promised for winning this exhilarating contest, while the winning team will also get an opportunity to compete in the ‘Garena Free Fire World Series’, which is being held in Mexico, starting from 26th of July, 2021. The FFPL Season-2 provides a platform for young gamers to gain their recognition, also more than 500 highly skilled teams will be competing from 6 different cities: Karachi, Lahore, Islamabad, Peshawar, Multan, and Faisalabad. 36 teams will register for the tournament. The tournament is divided into 4 stages, concluding with the Grand Finale on the 10th of October 2021.

Talking about this valuable partnership between Infinix and Free Fire, the CEO, Infinix Pakistan – Mr. Joe Hu expressed this gratitude and stated that: “Through such technological alliances, Infinix aims to encourage Pakistan’s brilliant new-generation to come forward and showcase their creative skills. Its key objective is to bring Esports to Pakistan while identifying and nurturing their extraordinary abilities.”

Infinix Free Fire 1

This social initiative will go a long way in developing and rewarding the competitive spirit, inherent among the Pakistani population, while also ensuring the proliferation of the most advanced technologies all over the country. Free Fire has established this fascinating platform to motivate the gamers and create inspirational experiences for encouragement to compete globally, prove their mettle, achieve greater success, and make their nation proud. Tournaments like FFPL are helping to create a softer image of Pakistan, as a globally competitive and progressive society. While competitive engagements build more confidence, enabling the youth to explore their potential with a positive attitude.

About Infinix:

Infinix Mobility is an emerging technology brand that designs, manufactures and markets an expanding portfolio of devices worldwide under the Infinix brand which was founded in 2013. Targeting Generation Z, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power and performance. Infinix devices are trendy and attainable with the end-user at the forefront of every step forward.

With “THE FUTURE IS NOW” as its brand essence, Infinix aims to empower today’s youth to stand out from the crowd and show the world who they are.

The company’s portfolio of products is sold in more than 40 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia, and South Asia. Expanding at a phenomenal rate, Infinix grew an unprecedented 160% during 2018-2020 and has huge plans to continue creating flagship-level devices offering striking designs and strong value propositions.

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