Google releases the list of most popular Pakistani YouTube Ads of 2018

73 percent of online Pakistanis watch YouTube every month

Karachi, 24 January 2019 – Google today released its YouTube Ads Leaderboard for Pakistan for the year 2018. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion.

According to an Ipsos research, YouTube is the number one online video streaming platform among millennials in Pakistan with it reaching 80 percent of online millennials residing in metro cities in Pakistan. According to another research by Kantar TNS, 73 percent of online Pakistanis watch YouTube every month.


Surf ExcelSurf Excel Ramazan 2018 | #EkNekiRozana (1:36)Mindshare / Lowe &Rauf
Goto.comKia Pakistan India per baazi lay gaya? (1:44)Olive Digital
Peek FreansPeek Freans Cake Up | TVC 2018 | Real Rishtey (3:46)Group M / Ogilvy & Mather
Shan FoodsShan Thematic 2018 – #OneBiryaniOneFamily (5:07)Mediacom / Ogilvy & Mather
LifebuoyDr.Lifebuoy V/S Jaraseem Episode 4 (5:07)Mindshare / Lowe &Rauf
ArielAriel: Oho Nahi, HooHoo (0:55)Starcom / AdcomPvt Ltd
NestleNESTLÉ CERELAC LoreeKahani presents Chanda Mama sung by Ali Noor &ZebBangash! (3:50)Maxus / Ogilvy & Mather
PepsiPepsi Battle of the Bands Season 3 (3:40)Mindshare / Saatchi & Saatchi
Coca-ColaCoke and Music TVC (1:06)Starcom / Ogilvy & Mather
FunnMitti Seپنجابکےرنگ | صباقمر | عاصماظہر | فنمٹیسے | CelebratingPunjabFunnMittiSe (4:59)Walnut Media


Key trends from this leaderboard include:

  • Made for digital: Unlike in the offline world where space and time is limited,YouTube offers brands and agencies a creative canvas, allowing them as much or as little time as they need to tell their story in whatever form works best for their message. Long-form or short-form works equally well as long as they are engaging, and YouTube ads allow creativity to flow as the narrative requires.
  • YouTube works alongside TV: most consumers watch TV and YouTube content at the same time.Instead of thinking of video spend as an either-or split, advertisers should shift toward a digital budget that complements TV strategy.YouTube is a part of many Pakistanis path to purchase now — to research, compare, and talk about products and services before making a purchase. For businesses to succeed, they need to be where consumers are in the moments that matter.
  • Millennials spend time on YouTube: many of the ads are catered toward millennials, including those with strong female leads across the ads that populate the leaderboard. People experience YouTube socially, and users watch content together and share videos with other users.

“These trending ads and branded content are a reminder of the amazing creativity alive today in the Pakistani advertising industry. These videos show that it’s not only new technology, but also the art of storytelling that creates a winning combination. YouTube offers brands a creative canvas to tell stories that resonate with consumers in whatever shape best fits them,” said Farhan Qureshi, Regional Head at Google Asia Pacific.


Leave A Reply

Your email address will not be published.

Most Searching Mobile Phonesvivo Y53s|Samsung Galaxy Z Fold3 5G | vivo V21e |Tecno Camon 17 Pro | Tecno Camon 17 |Infinix Note 10 Pro | vivo V21 | Realme Narzo 30A | Tecno Spark 6 Go|OPPO F 19 Pro |Oppo Reno5 Pro 5G |Realme 8 Pro  | xiaomi redmi note 8oppo a1k price | oppo a7 pakistan | infinix hot 8 | vivo y91 price | realme 3 price pakistan | vivo v17 pro price | vivo y11 pakistan | samsung m10 price | realme x price in pakistan | infinix s3 price | oppo k1 price in pakistan | vivo v11 pro pakistan | realme 2 pro price | infinix smart 2 price | vivo y19 | oppo f7 youth price | samsung m40 pakistan | infinix hot 6 price | nokia 3310 4g price | vivo nex 3 price | honor 6x price in pakistan | huawei nova 5i price | moto e5 plus price in pakistan | infinix zero 5 price | vivo Y51 Price | infinix zero 8 price

Other Searching Brands in Pakistan: Meizu mobile phones | Itel mobile Pakistan | Smartphones by Google | qmobile | Telenor mobilephones | asus mobile Pakistan | huawei mobiles | blu smartphones | samsung mobile phones | nokia smartphones | gionee mobile price | OnePlus mobile prices | TCL smartphones | Microsoft Windows smartphones