Apple was indeed the first fully touch screen smartphone to hit the market back in the year 2007. It was launched by Steve Jobs, who was the CEO of Apple at that time. The first iPhone became a sensation overnight because it was an innovative invention and Apple had made a big leap in modern technology.

Over the years, Apple has captured a great share of the smartphones and tablets market and has become an industry leader. Every Apple iPhone has got something better than the previous one and iPhones have been flooded in the market worldwide.

Apple has set a higher standard by providing people with their own operating system i.e. iOS and by manufacturing phones that are stylish, durable, have great user experience, and have an amazing camera.

However, Apple mobile prices in Pakistan are not fixed or official because Apple mobile phones are not launched in Pakistan officially. Mobile dealers bring iPhones and other Apple products from abroad and then sell it over here after paying the duties and taxes over it. Which is why Apple products are somewhat more expensive than others. Apple has also launched its own smartwatches and tablets known as the iPod.

But the most interesting thing is that despite Apple not being in Pakistan officially, it has given a great competition to Samsung and other mobile phone brands. Its current models in the market are iPhone X, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, and iPhone 11 Pro.